BABA’S is Malaysia’s leading curry powder and spice brand, capturing in excess of 60% of Malaysian market. Recent studies have shown at least one in the three main meals consumed by Malaysian daily – contain at least one product from the BABA’S range!
Synonymous with mouth-watering aromas, exquisite taste, the finest grade of ingredients, international production quality and HALAL certified processing standards, the BABA’S range has been accompanying Malaysians to foreign shores for years. Today, BABA’S can be found in North America, Canada, Europe, South Africa, Australia, most of Southeast Asia…. and almost every Malaysian kitchen near or far!
In the late 70s, a young man in his 30s put his lifesavings into a van, and began a mobile sundry shop business servicing the Klang Valley area. His bimonthly visits to residential areas loaded with a vanfull of cooking essentials; from rice to dry spices and condiments, was eagerly awaited by housewives who appreciated membership in his buku 555 and the credit terms that came with it. If there was a request to add something else to his array, not only did he comply but he made it a point to source the best possible at the most affordable price for them.
It was such requests from his customers that led him to develop a special blend of curry powder that catered to his multiracial customers. Developed through trial, error, feedback from his regulars, and his basic principle of providing his customers with the best grade of spices, the product soon engulfed the rest of his business. The BABA’S van had evolved into the BABA’S brand!
Demand was so great that he was forced into production for 4 days of the week, and spending the remaining 3 days selling his products. One special curry powder became two specifically developed for meat dishes and seafood respectively. Today, BABA’S had a range of over 30 products from Masala Mixes, Pure Spice Powders, Pure Flours, and Staple Food Mixes, to Snack and Sweet Mixes; preceived from customer feedback, all developed to the original brand promise of highest quality at the best possible prices!